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Uber Rewards Social Campaign & Guidelines
Uber Rewards needed a social campaign geared towards engaging customers in three distinct ways. We created animated videos that introduced the product to users, showed the user how to enroll in the program, and let them know how to check their rewards level.
I also helped build a set of extensive guidelines that allows future designers to create social content for inline with the Uber Rewards brand.
Announce
The Announce post introduces Uber users to the Rewards program. It cycles through benefits of the program and is aimed at getting users to join the program.
Enroll
Enroll is an instructional post that guides users through the steps of joining the Rewards program in the app. This post includes a custom sequence that illustrates screens within the Uber app.
Check Rewards Level
This post instructs users how to check their current Rewards level in the app. This post includes a custom sequence that illustrates screens within the Uber app.
Team
Dave Raxworthy
Ben Buysse
Koto Motion Team
Recognitions