Citro is a ready to drink canned cocktail with real spirits and natural fruit mixers. Due to recent popularity of hard seltzers, the market has expanded when it comes to canned alcoholic beverages. Citro offers an enticing liquor based cocktail that many prefer over the malt beverage alternatives.
I brought this brand identity to life by choosing appealing color combinations, creating an adaptable wordmark, and implementing a clean and constructive typeface. Citro cocktails are sophisticated and vibrant, they stand out on store shelves as an exciting drink option.