Mailchimp OOH Campaign

This out of home focused campaign highlights different Mailchimp users, creating unique personas that people can see themselves in. Building off of the bright and fun art direction in the photography, I created a simple banner design approach using the secondary Mailchimp color palette.

For this project, I created production ready files for large scale print billboards and gave motion direction for OOH digital displays.

Responsibilities

Creative Ideation
Art Direction
Brand Design
Motion Direction

Studio

Role

Designer
Art Director

Mailchimp’s Secondary Color Palette

Cucumber

Cornflower

Squash

Radish

Team

Antonio Vicentini
Mikell Fine Iles

Recognitions

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