ImageFX

Art Direction using generative AI

Art Direction using generative AI

All images created using Imagen 3

Project Details

I was brought on by Google to oversee development of an image library created by using ImageFX. This cutting-edge AI tool is powered by Imagen 3, Google's unreleased text-to-image model. I engineered well crafted prompts to ensure that the image outputs would reflect a higher level of taste. To accomplish this, I explored how the model responded to different photographic and artistic techniques, as well as provided technical direction such as lighting and angles. As an experienced Art Director, I was able to push the model to create high quality assets that can be used in marketing and branding materials. All images were created without referencing any artist/brand name or IP in the prompt.

Client

Sector

Category

Year

Google

AI

Prompt Engineering

2024

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©2024 Alli Berk

Thanks for stopping by

©2024 Alli Berk

Thanks for stopping by

©2024 Alli Berk