Spotify Mixes Launch Campaign

I worked on the launch campaign for Spotify’s innovative new user centered mixes. For each category, we created a unique visual representation of sonic waves. These wave shapes carry throughout the creative to embody a wide diversity of musical styles. We worked within Spotify’s extended 30 color palette, selecting a unique pair, often reflective of the colors in the album cover being used.

This campaign bolstered awareness for the brand new feature within the Spotify app. By incorporating the actual playlist cover art in our designs, we introduced users to the mixes while also creating a visual familiarity.

Responsibilities

Creative Ideation
Art Direction
Brand Design
Motion Direction

Studio

Role

Designer
Art Director

Spotify’s extended color system

Aubergine

Maroon

Tan

Electric Seafoam

Klein Blue

Violet

Bright Red

Gold

Neon

Azure

Fuchsia

Tangerine

Sunflower

Citric

Aquamarine

Salmon

Orange

Factory Yellow

Powder Green

Storm

Lavender

Chocolate

Forest

Midnight

Black

Pink

Bole

Spearmint

Royal Blue

White

Team

Jowey Roden
Kyle Toukatly
Julie Roth

Recognitions

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