Uber Rewards Social Campaign & Guidelines

Uber Rewards needed a social campaign geared towards engaging customers in three distinct ways. We created animated videos that introduced the product to users, showed the user how to enroll in the program, and let them know how to check their rewards level.

I also helped build a set of extensive guidelines that allows future designers to create social content for inline with the Uber Rewards brand.


Creative Ideation
Brand Design
Motion Direction
Brand Guidelines



Dave Raxworthy
Ben Buysse
Koto Motion Team


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